Ocean Lifestyles Owner John Amoscato with 2000 World Surfing Champion Sunny Garcia
Ocean Lifestyles®
28 East End Ave
Neptune City, NJ 07753
Phone: 732-804-2492
Fax: 732-775-0639
Key Personnel:
John Amoscato, Founder / President
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Ocean Lifestyles is a New Jersey based company situated on the Jersey Shore in Neptune City. Located on Shark River, we have been influenced by Sun & the Sea. The Jersey shore is noted from some fine surf spots such as Manasquan Inlet, Sea Girt, Belmar and many others. It has been featured many times in Surfing, Surfer and other fine rags. It is also the home of Bands like Bruce Springsteen. Ocean Lifestyles is a retailer of everyday casual apparel, and accessories designed to meet the lifestyle of today’s active teens, young adults and those young at heart. Surfing, skateboarding, and the life that evolves around the Ocean influence its fashions. Ocean Lifestyles where the Ocean is our playground.
Brand Overview/Equity:
Discover the Brand that symbolizes the lifestyles of millions of consumers. Ocean Lifestyles® is the newest brand in the lucrative market of surf/skate, footwear, swimwear and action sports industries. This six-year-old company reflects the lifestyles popularized in the 60’s by the Beach Boys, Gidget and the movie Endless Summer that is more popular today than even when it started. With both active and wanna-be surfer and skateboarder teens everywhere. Brands affiliated with the Sun and Sea are flourishing. The Ocean Lifestyles Brand name reflects a high-quality product and covers a huge demographic of people who love to live and play in an around the Ocean. Ocean Lifestyles® The Ocean is our playground…
Consumer Brand Trend:
It’s no secret that recent years have found more and more girls giving action sports, such as surfing and skating, a go. Combine that with the fact that it’s never been more chic to dress like you partake in said sports (whether you actually do or not), and, as you can imagine, women’s surf and skate brands are sitting pretty. According to Board-Trac a market research firm:
- The female surf population has nearly doubled from 18% in ‘01 to 34% last year.
- Youngsters are now more likely to hop straight onto a surfboard.
- Web-savvy girls are more likely to go on the Internet than to malls or catalogs for clues on what the hot new skate and surf brands are.
- Board sports are fun and extremely healthful for the mind, body, and spirit.
Brand Extensions/Licensing Opportunities:
Apparel, footwear, swimwear, eyewear, surf & skate, children’s, home décor, bed & bath accessories and more.
Market Opportunities:
- “Generation Y” (ages 8-21) have a combined spending power of $172 billion per year. Their needs and opinions drive many adult (baby-boomers) purchase decisions, and they literally represent the future market of most consumer brands.
- Surf & Skate-wear is a $20 billion industry and growing fast.
- The luxury market is white-hot and has always been synonymous with beachfront property, yachts and vacationing in the islands.
- 72 million people are involved with the boating industry & Cruise lines are booming
With so many potential consumers, shouldn’t your product reflect the lifestyle they love?
Timeline:
- Brand name conceived in February 2002
- First product sales in Summer 2002
- Internet website established in November 2002
- Internet skateboard contest promotion attracts 3,000 registrants in Summer 2003
- Product line expanded to men’s and women’s apparel in 2004
- Updated website launched in May 2005
- Exhibited at Licensing Show in June 2005
- Product distribution increased to over 20 key surf boutiques in Summer 2005
- OL appears on MTV hit show “Made” in January 2006
- Advertising print campaign launched in Spring-Summer 2006
- Kid’s Choice Awards gift baskets hosted by Jessica Simpson, LA, August 2006
- Billboard Music Awards gift baskets with Ashley Tisdale, LV, December 2006
- First time exhibitor at Surf Expo in Orlando, FL in January 2007
- Beach sandal line debuts at the WSA show in Las Vegas, August 2007
- OL signs two Licensees in Europe for apparel & socks in August 2007
- Belmar Pro Foster’s ASP pro surf contest sponsor in September 2007
- Product placement movie, Spring Break ‘83 filming in Fall/Winter ’07/’08
- March 2008 Ocean Lifestyles inks Footwear deal with Soditex in Luxemburg
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